
Welcome to Caroline Sheppard Fashion Agency. With over 20 years of experience in the UK footwear and apparel wholesale market, we are here to share our expertise with you. If you are seeking brand representation for women's footwear or apparel, please get in touch.
We operate as a multi-brand fashion agency, representing various footwear and apparel brands, and serve as a central point for buyers to explore and purchase from a diverse array of labels. Our offerings include pop-up showrooms, onlineplatforms, and a range of services designed to enhance the sales and distribution of our brands.
We proudly collaborate with over 80 retail partners, including boutiques, department stores, and online retailers across our services.Additionally, we provide fashion consultancy services, conducting market research and analysis to grasp current trends and buyer preferences, thereby helping brands refine their marketing strategy and tailor their offerings effectively.

During lockdown, we observed a significant demand for E-commerce Services among brands and retailers in the apparel & footwear industry. As a fashion agency, we saw a gap in the market to offer a bespoke e-commerce services without the large overheads of using an Agency.
We are able to pass on these savings to you without compromising on the quality of service delivered to you. In fact our customers like the hand held approach and their regular meetings where they are not having to talk to chat bots or decipher reports.
We offer a range of solutions tailored to your needs, including:
*Google Ads Expertise - Set Up and Campaign Management
*Bespoke Website Design with a focus on Brand Strategy
*Lifetime EPOS & Data & Product Upload
*Dedicated Account Manager
Whether you're looking to enhance your website, improve your digital marketing strategy, or simply seek advice, you lead the conversation. Share what's working, what's not, and where you need assistance.
* Practical no hassle solutions
* Build around your brand
* Trusted by Independent retailors and brands .
Heidi Boutique, Wellingborough
We recently redesigned the e-commerce site for Heidi Boutique, creating a fresh, user-friendly Shopify experience that reflects their unique brand. Additionally, we manage their Google Ads and Mailchimp email marketing campaigns, which are currently delivering impressive results with a 5:1 return on ad spend. Visit www.heidiboutique.co.uk
Nicola Sexton wanted to revisit Google Ads after an unsuccessful attempt with another agency that couldn't connect to her WooCommerce website. We took the time to understand the issues, and she is now enjoying a remarkable 15 ROAS thanks to our marketing strategy. Visit www.nicolasexton.co.uk
Tania Delores in the Isle of Man needed a new website. We successfully project managed her transition to a Shopify website, handling all her data along the way. Step by step, we guided her on the necessary hardware and provided system training. By utilizing Shopify POS, she can now effectively keep track of her in-store and online stock. We also added a WorldPay payment gateway for seamless transaction processing. Visit www.tdshoes.co.uk

With over 20 years experience in the fashion industry working with International brands Clarks International & Diesel Clothing and a degree in Marketing & Law, Caroline has built a reputation for helping brands grow and succeed in both wholesale & retail markets.
Caroline combines deep industry knowledge with a hands on consultative approach, offering tailored solutions in brand representation and digital marketing.
Caroline's expertise spans from Womens Wholesale Product Specialist, to e-commerce strategy, ensuring each client receives results driven guidance with a focus being on Return On Investment. Passionate about building lasting relationships she works closely with both brands & retailers to understand their goals and deliver bespoke strategies that elevate their presence and drive sales. Working with trusted E-commerce partners ,Her dedication, professionalism and creative insight make her a trusted partner for both brands & retailers wishing to make an impact in the fashion world.
Are you a Footwear or Apparel brand wanting to enter the UK Market?
Are you already in the Uk Market but your brand is not growing?
Are you a retailer wishing to launch online but don't know where to start?
Book a consultation today to see how we can help.

If you need a joined up strategy with one point of contact, working with a small team of e-commerce specialists who understand UK retail & Wholesale you've come to the right place.
With over 20 years Industry experience we have both the know how & skills to be your digital partners.

Carmela
Premium Spanish leather footwear for women ,Carmela is the premium women’s line from Xti, one of Spain’s best-known footwear brands, Designed and made in Spain from quality leathers, each collection pairs relaxed Mediterranean style with real all-day comfort: cushioned removable insoles, soft linings and flexible soles.
The range covers fashion trainers and wedge trainers, ankle boots, loafers, mules and summer sandals. Every style has details that make it stand out on the shelf, such as metallic accents, chain trims and mixed leathers and textures, in an easy-to-merchandise palette of colours and neutrals.
With RRPs from £59 for Spring Summer Season to £189 For Autumn Winter Season, Carmela gives independent boutiques and shoe shops a premium leather offer at prices their customers are happy to pay, from everyday styles to investment pieces.
Carmela is a wardrobe collection with comfort footbeds throughout. Your customers will keep coming back season after season.
See the AW27 collection
Harrogate Fashion Week, 7–9 February, stand C52 · Footwear & Fashion LIVE, Stoneleigh Park, 14–15 February · Farnham Shoe Event, 10 March. Or book a showroom or online appointment.
Request a look book or book an appointment today.

Is a British Brand designed in the UK , part of The West Midlands Shoe Company. Colourful, comfortable fashion led women’s footwear, made in Italy and Turkey.
The collections pair soft leather uppers with comfort built in: removable cushioned insocks, flexible soles and easy fastenings, so customers get shoes they can wear all day.
What sets Adesso apart is colour. fused with fashion. Alongside core black and neutrals, each season brings shades such as berry, electric blue, rust, lavender and mango. Fun details like studs, metallic straps and rainbow trims catch the eye on the shelf and in the window.
The range covers shoes and ballerinas, ankle boots, trainers and summer sandals. RRPs run from £55 for Spring Summer to £99 for Autumn Winter to £130. That gives independent shoe shops and boutiques a leather comfort offer at everyday prices, with room for a healthy margin.
Adesso has a loyal following, and customers come back for their next pair and the one after.
See the AW27 collection
Harrogate Fashion Week, 7–9 February, stand C46 ·
Footwear & Fashion LIVE, Stoneleigh Park, 14–15 February · Farnham Shoe Event, Hogs Back Hotel, 10 March.
Or book a showroom or online appointment.
Request a lookbook or book an appointment today.

On-trend Spanish footwear, PETA-Approved Vegan, at prices your customers will love. XTI is one of Spain’s best-known footwear brands and the parent brand behind Carmela. Each collection is designed in Spain and turns the season’s key trends into wearable, comfortable styles. Every pair is made from vegan materials, with comfort insoles and light, flexible soles.
The range covers fashion and platform trainers, ankle boots, loafers, mules, sandals and espadrilles. There’s a wide choice of styles each season, in seasonal colours, neutrals and metallic finishes, so buyers can build a fresh edit that sells through quickly.
RRPs run from £59 to £130. That gives independent boutiques and shoe shops a trend-led vegan footwear offer at prices their customers are happy to pay, with fresh styles to bring them back in store each season.
XTI and Carmela are shown together on one stand, so you can pair vegan fashion footwear with premium Spanish leather from a single appointment.
See the AW27 collection
Harrogate Fashion Week, 7–9 February, stand C52 ·
Footwear & Fashion LIVE
Stoneleigh Park, 14–15 February ·
Farnham Shoe Event, Hogs Back Hotel, 10th March.
Request a lookbook or book an appointment today.
AW27 Buying Dates
Harrogate Fashion Week
Sunday 7th February to Tuesday 9th February
Carmela & XTI Footwear stand C52
Adesso Shoes stand C46
Footwear & Fashion LIVE
Sunday 14th & Monday 15th February
Stoneleigh Park,Warwickshire, CV8 2LShowing Original Creator & Soul Sanity Handbags, XTI & Carmela AW27 collection.
Farnham Shoe Event
Wednesday 10th March
Hogs Back Hotel, Seale Tongham, Farnham.
Carmela & XTI Footwear
Adesso Shoes
Online appointments are available.
Are you looking to gain more exposure to your brand on the ground?
We have experience working with brands at Outdoor Shows across the country and can work with you to identlfy shows, plan events, train and recruit event staff.
Shows are tailored to suit the brand.
Open today | 09:00 – 17:00 |

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Company no 07683626